Social media impact? Is this how Hollywood hears fans? Years ago the creators of South Park admitted that they only put together the popular show on Comedy Central for themselves. Meaning, they didn’t partake in reading comments on the message boards or engaging with fans and it seemed like a perfect match. Not only did the fans love the creative juices flowing from the creators of Eric Cartman, but it gave an authenticity to the process of the animated show.
Apparently the social media impact is changing the way Hollywood hears fans. In what has to be a bit of a surprise, the admission of how movie makers are embracing the public has people wondering if the creativity might be lost. Recently there was an announcement that some of the biggest characters in films might be tweaked based on popular opinion. Yes, this would include the Batman movies and the Star Wars franchise.
Social media impact is done by monitoring online discussions
Before a movie is ever released it’s shown to a number of people – both executives and focus groups – to finalize the outcome or change the sequence of shots. It the final push before offering it to the public. However, this last revelation from Hollywood appears to offer a look at just how social media is impacting the movies as well. It seems that fans who complain in mass quantities or offer up praise could also change the film’s outcome.
Looking at all the unsolicited advice offered on social media, it’s not surprising that it would make an impact. What is shocking is that producers (and writers) are willing to facilitate this feedback into stories not yet released to appeal to the super fans. It’s almost as if Hollywood hears fans more than the stories themselves. Instead of allowing creativity at full force franchise movies are wanting to embrace the ideas from fans to sell more stuff. Whether that be merchandise or tickets (or both) really doesn’t matter — it’s a terrible idea.
The most amazing moments in movies or television are those unknown. If social media impact triggers change, the spoilers will come from the fans themselves and the plot will be known. Additionally, there is something rewarding to a story being unsatisfying every so often. As viewers it’s OK to lose control of a story and embrace someone else’s creativity. Otherwise, why buy a ticket? If we see how it might end on social media, it’s probably better to wait until the movie comes out on DVD.