Is biometrics-based testing being used often in Hollywood movies? Before a movie gets to the big screen, it has a brutal journey through focus groups, test audiences and executives that shape the film even further. After allowing people to watch the film, the response is gauged to make sure the movie is engaging. Sometimes scenes are added. Other times scenes are taken away. And the hope is that nothing is changed and the vision of the director is allowed to move forward.
The idea of biometrics-based testing has people thinking about those outrageous thrillers where wires are hooked up a person and they are forced to watch a film. Thankfully, technology has advanced quite rapidly and those wires actually are not found in a wristband worn by someone watching a movie. What this piece of equipment can record is absolutely fascinating. The results given to the studio from this wristband includes the responses from the person watching the movie by measuring heart rate, skin moisture, movement, and audible gasps. This data is far more scientific than a tester asking what was the best scene in the movie.
As we all know, the importance of releasing a good movie is essential. Studios need to have maximum impact when it comes to the box office. Knowing what the best parts of the movie is, before releasing it, is essential. Apparently the accuracy of biometrics-based testing is so good that scientists can pinpoint what scenes caused people to get excited while watching the movie. Science is also trying to determine how interested people are in a movie. In addition to knowing what is the highlights, the wristband can tell if someone is moving around in their seats. The less they move, the more involved they are with the story.
How many studios use biometrics-based testing?
It’s unclear who uses this science and if every movie has this scientific data attached to it, but it wouldn’t be surprising if every studio in the future replaced the focus groups with a showing and a wristband in the future. It sounds like a better way to understand the responses of the audience without asking too many questions.